MM&M: Medical marketing leaders on how the new Omnicom will reshape the fabled Chicago ad scene Gone are the days of the old Chicago ad scene. Erased in Omnicom’s multibillion-dollar takeover of IPG are legacy agency brands like MullenLowe, FCB and DDB — the latter two which maintained ... Medical marketing leaders on how the new Omnicom will reshape the fabled Chicago ad scene Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers.
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