Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. Campaign Asia: Programmatic mobile buying rises sharply in SEA, for good reasons: TubeMogul CEO Programmatic mobile buying rises sharply in SEA, for good reasons: TubeMogul CEO After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch.
“We have a newly formed partnership with ITN that is going to change the ... exchangewire.com: Adform & RTL AdAlliance Partner to Promote Performance & Transparency for Programmatic Addressable TV Buying Adform & RTL AdAlliance Partner to Promote Performance & Transparency for Programmatic Addressable TV Buying Remarking on the position of programmatic buying strategies in most media plans, Phil Cowlishaw, the head of technology for Ikon communication, remarked that the approach often gets pushed to a direct ... Adform, the most powerful and safe media buying platform, today (9th December, 2025) announces a new partnership with RTL AdAlliance, the international sales house of RTL Group, Europe’s leading ...
