exchangewire.com: mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads Building on its penchant for supporting rich media ads, mobile ad optimisation specialist Smaato has partnered with Cooliris to enable 3D advertising on iOS. The new partnership will bring AdJitsu 3D ... mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and ...
Retail TouchPoints: Local.com Rolls Out Rich Media Ad Platform To Incorporate In-Store Product Availability Data Online local media company Local.com recently announced a rich media ad platform which incorporates in-store product inventory availability and current pricing data for products sold by local ... Local.com Rolls Out Rich Media Ad Platform To Incorporate In-Store Product Availability Data Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an ...
best rich media ads, How things have changed. When I first started evangelizing rich media (over seven years ago now!), it was really the poor cousin of online advertising. Back then, and well towards the end of the '90s, ...
