Client Testimonials - MARKETING

In the wake of the SEC’s revamp on rules around advertising last year, you probably know that advisors can now solicit, produce and feature client testimonials. You may also know that the new rules do ... The use of client testimonials is a common component in reverse mortgage marketing materials, websites and advertisements.

American Advisors Group (AAG) has taken the concept to a new level with the ... Think Advisor: 8 Ways to Make the Most of SEC's New Ad Rule, Client Testimonials 8 Ways to Make the Most of SEC's New Ad Rule, Client Testimonials Entrepreneur: Getting the Best Testimonials From Clients to Use in Your Marketing One of the reasons we hear from financial advisors who hesitate or don’t participate in testimonial marketing is the fear of exposing their clients’ information, and especially concerns that clients ... Prospects expect you to say that your business is excellent but sometimes an outside opinion holds more weight. Persuade prospects of the value of your services with a testimonial from clients.

client testimonials, Houston Chronicle: An Effective Way to Ask for a Testimonial From a Client