Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ... The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.
The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ... CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy.
customer data platforms for marketing, The trend toward ... The Cincinnati Enquirer: Rocket CRM Highlights Marketing Automation Feature for Structured Customer Communication and Workflow Management Rocket CRM Highlights Marketing Automation Feature for Structured Customer Communication and Workflow Management Computer Weekly: Gartner: What to look for in a customer data platform Diginomica: A common data platform for marketing, service, and analytics - Klaviyo's CRM for B2C You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...
