Marketing Knowledge - MARKETING

EurekAlert!: Marketing research is too narrow: Hw the field must change to keep producing relevant, timely knowledge Researchers from TU Dortmund University and RWTH Aachen University published a new Journal of Marketing article that examines how specific types of marketing knowledge contributions have developed ... Marketing research is too narrow: Hw the field must change to keep producing relevant, timely knowledge Searchenginejournal.com: How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy The Drum: Ritson calls for end to ‘marketing savant myth’ as Ipsos lays bare knowledge gaps Ritson calls for end to ‘marketing savant myth’ as Ipsos lays bare knowledge gaps A recent survey found only 22% of CMOs have a clear understanding of the importance, use and benefits of technology. Does this ring true?

IT and marketing departments were once clearly separate ...