The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Publicis takes Microsoft from Dentsu and underlines where media buying is heading Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading ... exchangewire.com: The Future of Media Buying is Here – and It’s Not Walled in by Big Tech Phil Duffield, VP UK at The Trade Desk, examines media buying.
He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying. The Future of Media Buying is Here – and It’s Not Walled in by Big Tech ReachTV’s travel media network, which streams sports and lifestyle content to thousands of airports and hotel rooms, has tapped Orange142, a digital marketing agency, as its media-buying strategy ... TV News Check on MSN: Gray Media Buying Block Stations For $80M The deal comprises WDRB and WBKI Louisville, Ky.; WAND Springfield-Champaign-Decatur, Ill.; WLIO Lima, Ohio, and its associated low-power stations. The post Gray Media Buying Block Stations For $80M ...
media-buying, Who says TV is the only media channel that could benefit from converged buying? A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ... The Manila Times: Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance Initial partners are The Hershey Company, travel media network Navigator, and Wpromote, spanning brand-direct, agency-led and hybrid-buying models ... Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance
