Google has brought new media-buying capabilities to YouTube with Google Display & Video 360 (DV 360), part of the Google Marketing Platform (GMP) for programmatic that now spans the company's ... The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Publicis takes Microsoft from Dentsu and underlines where media buying is heading Forbes: Budget Reset: How To Build A Flexible Media-Buying Strategy For 2026 Markets Insider: Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance Kargo today announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising ... Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance Advanced Television: Research: AI, curation, third-party data power new era in media buying Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying.
This shift comes amid a ... Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading ...
