McDonald’s China has appointed Publicis Groupe as its media planning partner in Mainland China. The incumbent for both planning and buying was Omnicom agency OMD, which has a strong and longstanding ... Mediassociates was founded in 1996 and today manages media activations for clients in the United States and internationally.
Agency services include online and offline media strategy, planning and buying, social media, programmatic media, SEM, campaign analytics, and attribution. Sandy Hook, CT – Mediassociates, a leading independent media planning, buying, and analytics agency, has strengthened its leadership team with the appointments of Drew Corry as Vice President, Strategy and Abby Niziankiewicz as Vice President, Strategic Media Investment. These senior hires come as Mediassociates enters its seventh consecutive year of growth and continues to expand its ... exchange4media: Media planning is not a media question, it’s a marketing question: Kartik Sharma In a conversation with Dr.
media planning agency, Annurag Batra, Kartik Sharma discusses the Omnicom–IPG merger, platform-first future, and why the media agency's biggest transformation has nothing to do with cost-cutting ... Media planning is not a media question, it’s a marketing question: Kartik Sharma Campaign Asia: McDonald's moves China media planning from OMD to Publicis Groupe Discover how Mediassociates combines media planning, buying, and advanced analytics to drive growth and performance for your brand. Mark has 25+ years of experience at leading global media agencies. He oversees all media planning and client service teams with a relentless focus on delivering customized media solutions that drive business results. Alicia has 15+ years of experience building relationships with the top media providers and building winning solutions for her ...
media planning agency, Our Approach We work with leading brands to guide them through today’s complex media ecosystem — all to drive growth. Our agency’s consultative approach to media and our leading-edge tools are designed to deliver better and more accountable business outcomes. This marketing ecosystem requires all the original “I-shaped” skills of strategy, creative, media and PR, but now with the added “T” complexity of digital, analytics and technology. In this brave new world, everyone needs to be a data scientist. The binary dance of one-client-to-one-agency has become a thing of the past. SANDY HOOK, Conn., (MediaPost.com) – Jim Santa Barbara, who has been designing media analytics programs for over two decades, has joined independent media agency Mediassociates as head of analytics.
Among other things he’s tasked with providing media attribution metrics across the full marketing funnel for clients.
