AdExchanger: Basis Wants To Help Marketers Bring Agentic AI Into Media Planning Markets Insider: Basis Releases Agentic AI Solution for Faster Omnichannel Media Strategy, Planning and Activation Basis Releases Agentic AI Solution for Faster Omnichannel Media Strategy, Planning and Activation CHICAGO, Feb. 23, 2026 /PRNewswire/ -- NOVUS, the independent media planning and buying agency, announced today that it has been selected by A&W Restaurants to lead media planning and buying across ... If you had asked me back in 1996 what trade association would emerge as the dominant force across all media planning and buying, I probably would not have said the IAB.
That was the year it was ... The deal adds planning and optimization tools for better audience targeting across broadcast and streaming, Locality said.— This story first appears at TheDesk.net, a premium source for original news ... A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.
media planning digital, Basis ( the leading intelligent operating system for autonomous advertising, today announced an agentic AI solution that transforms campaign briefs into strategies and media plans that integrate ...
