Morningstar: Psympl Releases Executive Whitepaper on the $124 Trillion Great Wealth Transfer, Calling Psychographics the Missing Link to Protecting and Growing AUM Psympl Releases Executive Whitepaper on the $124 Trillion Great Wealth Transfer, Calling Psychographics the Missing Link to Protecting and Growing AUM Generations, like people, have personalities, and Millennials – the American teens and twenty-somethings currently making the passage into adulthood – have begun to forge theirs: confident, self-expressive, liberal, upbeat and receptive to new ideas and ways of living. How Pew Research Center will report on generations moving forward When we have the data to study groups of similarly aged people over time, we won’t always default to using the standard generational definitions and labels, like Gen Z, Millennials or Baby Boomers. Pew Research Center now uses 1996 as the last birth year for Millennials in our work.
President Michael Dimock explains why. Now that the youngest Millennials are adults, how do they compare with those who were their age in the generations that came before them? As of , Millennials have surpassed Baby Boomers as the United States' largest living adult generation. In Millennials Rising: The Next Great Generation, published in 2000, Strauss and Howe focused on those born in or after 1982.
