Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. Over-the-top (OTT) media platforms—which provide video, ... MediaPost: Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets Performance marketing agency Tinuiti has agreed to acquire digital streaming/CTV buying firm Bliss Point Media and its subsidiary, Prospect Point Media, for an undisclosed price.
Bliss Point uses ... A number of recent studies -- including a variety of recent Wall Street analysts' reports -- indicate that OTT (over-the-top TV) has been a major beneficiary of shifting media mixes during the ... Forbes: Nine Strategic Ways Advertisers Can Leverage OTT And CTV In 2021 Campaign Asia: Changing the channel: Use data to leverage potential of OTT in Southeast Asia Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights. With 2020 seeing a global rise in OTT ...
