Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ... “There is no future in the programmatic display market for publishers.
It’s a path to nowhere.” I’m going to focus on the last one, because a vital future focus is the return of contextuality. It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, ... adexchanger: Programmatic Audio Is A Tough Market.
programatic display, So SoundCloud Is Leading With Display And Video Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video MediaPost: Programmatic To Account For 63% Of Display Ad Spend By 2016 In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ... Business Wire: Programmatic Display Advertising Market - 50% of Ads Viewed on Mobile Devices - Research and Markets
