Programmatic Ads - MARKETING

MM&M: Turning off programmatic ads: Why one pharma took the bold step Morningstar: Flat Ads Showcases at MAU Vegas 2025: Advancing Programmatic Advertising Innovations Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ... Fresh off its successful offline event recently, zMaticoo has officially launched zMaticoo SDK 2.0, a comprehensively upgraded programmatic ad monetization SDK designed for global mobile developers.

DMNews: Programmatic’s biggest loyalty test: when your brand decides it can do it alone Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive. Programmatic’s biggest loyalty test: when your brand decides it can do it alone Social Samosa: What The Trade Desk’s audit storm reveals about the future of programmatic advertising