Marketing Dive: Programmatic advertising must handle more complex media-buying decisions, study says Business Wire: New Programmatic Advertising Study Reveals $6.6 Billion Cost of Bid Shading MediaPost: Rubicon's Novak Takes On Consumer Disrespect, Election As Programmatic Case Study Programmatic media buying needs more time and investment to fulfill its promise of providing full automation, according to a study by trade group the 4A's and consulting firm The 614 Group provided to ... NEW YORK--(BUSINESS WIRE)--Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition, this ...
Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ... Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ... Campaign Asia: How adtech maturity can make programmatic advertising more efficient in a post-cookie world
