The Hollywood Reporter on MSN: WME sells 160over90 sports advertising agency to Publicis Beverly Hills-based talent and media management firm WME Group is unloading sports-marketing agency 160over90 to a French advertising group. Publicis ... WME Group is slimming down: The company is selling 160over90, its sports marketing and creative agency unit, to French advertising giant Publicis Groupe.
Publicis is paying more than $500 million for ... The French advertising giant will acquire the marketing agency to expand its sports business. Publicis is acquiring WME’s sports/experiential agency 160over90. The move continues the recent flurry of consolidation and brings another multibillion-dollar holding company into the sea of sports ...
publicis advertising agency, Variety on MSN: WME Sells Sports Agency 160over90 to Publicis for $500 Million DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs ... Publicis Groupe boss Arthur Sadoun has accused holding company rivals of fuelling advertising’s “most negative news cycle since Covid” and vowed his firm won’t follow the “playbook” of cuts, buybacks ...
