Digital advertising revenue reached $2.3 billion in 2025, accounting for one-quarter of all radio industry advertising revenue and stabilizing total industry sales. That’s according to RAB’s 14th ... The term targeted advertising is a broadcasting buzzword.
Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters. Audio advertising is about to get better and more relevant, according to one UK-based company. Listeners to online radio stations and music services last month in the UK would have heard a set of ... Reports about the decline of traditional radio as an effective advertising medium have not been greatly exaggerated.
radio advertising, The news just hasn’t reached the restaurant industry, which still considers radio ... The NAACP announced a $3.75 million radio advertising effort Tuesday to ensure Black voters cast their ballots in swing states. The organization bought ads in battleground states such as Arizona, ... As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...
radio advertising, Radio & Television Business Report: Woes Be Gone, Radio: BIA Hikes 2026 Local Ad Forecast BIA Advisory Services is increasing its total local ad revenue forecast by $2.8 million. How is that possible, given the well-publicized core revenue woes of many publicly traded radio broadcasting ...
