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Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons The era of "interest media" may now be here. Here's what it is and how small businesses can pivot their social media marketing and use it to their advantage. Marketing Dive: Organic social media and marketing budgets: Here’s what the numbers say Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...
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