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Marketing Dive: Top takeaways from Advertising Week 2025 marketers need to know Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a simple radius around each store and target everyone inside it. But a new ... Marketing Dive: TV advertising drives brand results: Here’s what the numbers say Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

VnExpress International on MSN: Advertising effective when truly seen and drives recall: Chicilon Advertising effectiveness is increasingly shaped by context, visibility and audience recall rather than impressions alone, according to the chairman of Chicilon Media. Entrepreneur: Traditional Advertising is Dying — Here’s Why Hyperlocal Is the New Normal Traditional Advertising is Dying — Here’s Why Hyperlocal Is the New Normal