The Interactive Advertising Bureau (IAB) released an update to its 2025 media spend outlook today — estimating buyers will spend less on advertising in the U.S. and focus more broadly on near-term ... Digiday: Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns The Trade Desk’s commercial results have stabilized following its earnings miss in February.
But transparency concerns among media buyers over its programmatic supply chain products are proving ... Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns MM&M: Know the space and plan early for 2026 sporting events: A media buyer’s perspective Know the space and plan early for 2026 sporting events: A media buyer’s perspective Acquinity Interactive in New York City is seeking an online media buyer to help develop its performance-based display network. The media buyer will set up retargeting campaigns on brands including ... adexchanger: Everything You Want to Know About Being (And Working With) Media Buyers At Cynopsis Screenshift What does it feel like to be a media buyer and planner in 2025?
what is media buyer, That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday. Led by ... Everything You Want to Know About Being (And Working With) Media Buyers At Cynopsis Screenshift The Digital Media Buyer (DMB) executes digital advertising campaigns across multiple programmatic platforms, ensuring flawless planning, setup, pacing, optimization, and reporting. This role turns ... Nasdaq: PubMatic Launches Upgraded AI-Powered Buyer Platform to Enhance Media Buying Efficiency PubMatic has launched an upgraded buyer platform powered by generative AI, designed to enhance the media buying process by providing streamlined solutions for audience discovery, campaign activation, ...
