She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations that underpin WPP’s three-year growth plan. Estée Lauder Companies (NYSE:EL) has appointed WPP as its first unified global media partner. The agreement supports Estée Lauder's shift to an enterprise-led global media system under its One ELC ...
Marketing Dive: WPP names first chief transformation officer to drive Elevate28 plan Anne-Isabelle Choueiri joins from Estée Lauder Companies and will be tasked with designing the operations that underpin the firm’s strategic overhaul. WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports. Campaign Live: WPP hires chief transformation officer to drive Cindy Rose's Elevate28 WPP today announced the appointment of Anne-Isabelle Choueiri as Chief Transformation Officer. Anne-Isabelle will be based in New York.
wpp companies, WPP has hired Anne-Isabelle Choueiri from Estée Lauder to drive the global advertising group’s restructure plan, Elevate28. She has been installed in a newly created role, chief transformation officer ...
