Wpp Open X - MARKETING

MM&M: WPP launches Open Pro for marketers to create campaigns without an agency WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ... WPP launches Open Pro for marketers to create campaigns without an agency MM&M: WPP Open unveils AI Agent Hub to make ‘agency expertise available to entire business’ WPP has launched Agent Hub on its AI marketing platform WPP Open.

The Agent Hub is an internal app store where users can select AI agents powered by WPP’s decades of data, capabilities and best ... WPP Open unveils AI Agent Hub to make ‘agency expertise available to entire business’ WPP today unveiled a new version of its marketing operating system WPP Open that’s designed to appeal to smaller clients across the global ad market. It’s called WPP Open Pro, designed as a self-serve ... Campaign Live: WPP hires chief transformation officer to drive Cindy Rose's Elevate28